OUR HEALTH IS OUR WEALTH
"The arrival of the COVID-19 pandemic has elevated health to its rightful place high above wealth on many people's lists of priorities.
Real estate developers have responded to the pandemic by placing greater emphasis on outdoor space, biophilic design and air circulation inside new structures, whether office buildings, retail structures or apartment and condominium communities. Pursuing wellness initiatives is only good business. The grim milestones of 2020 have helped lift health and wellness real estate from desired to essential commodity.
This year, for the first time, owners and operators of real estate enjoy a centralized source and governing body to validate their efforts in supporting the health and safety of people who enter buildings they own and manage. It is the International WELL Building Institute (IWBI) WELL Health-Safety Rating.
In the vanguard of the movement is Los Angeles's first wellness-focused apartment building, Be DTLA, from the Souferian Group. Formerly known as The Sofia, it is the first apartment building in the entirety of Southern California to attain the WELL Health-Safety Rating. Residents benefit from a dedicated concierge staff, touchless, no-contact text message communication and online resident events.
On-property meditation pods located throughout the building enable residents to leave their residences and yet visit another part of the building to relax, rejuvenate and calm their minds. A converted theater room has become a TikTok studio equipped with tripod station and surround sound, so residents can exercise, have fun and socially connect in a distanced way. Private outdoor green space on the rooftop lets residents engage with the outdoors and the natural world.
Be DTLA achieved the rating by executing on 16 criteria across five categories. The five are cleaning and sanitization procedures, emergency preparedness programs, health service resources, air and water quality management and stakeholder engagement and communications. "My vision is to provide the first-of-its-kind apartment community that redefines the focuses on wellness residential living – a centrally-located environment that emphasizes healthy minds, bodies, spirits and fun," says Behzad Souferian, founder and CEO of The Souferian Group, a Los Angeles-based real estate development and investment group.
"Our health is our wealth. And I believe people are searching for something different than ornate or overly-designed spaces. We focus on developing beautiful and functional environments for people to be well, be centered and be home." "